BU 355 Social Media Marketing, Brand Awareness, and Engagement
The average consumer spends nearly 2.5 hours per day on social media sites. This course explores how to effectively use social media to move those consumers to action. To be a successful marketer, you must be able to plan a campaign that aligns with strategic goals, execute using the appropriate channels and tactics, and measure the success or failure of your efforts. By the end of this course, you will learn how to do just that.
Offered
Online for Digital Marketing majors only. Offered through RIZE consortium.