Undergraduate Catalog

Marketing - B.S.

(48 credit hours)

Required Business Core: (27 credit hours)

BU 121Principles of Accounting I

3

BU 122Principles of Accounting II

3

BU 232Microeconomics

3

BU 241Principles of Management

3

BU 251Principles of Marketing

3

BU 281Managerial Communications

3

BU 371Business Law

3

BU 381Business Finance

3

BU 481International Business: Strategies and Policies

3

Required Marketing Courses: (12 credit hours)

BU 352Consumer Behavior

3

BU 354Salesmanship

3

BU 455International Marketing

3

BU 458Marketing Management

3

Electives (choose three): (9 credit hours)

BU 341Human Resource Management I

3

BU 353Digital Marketing Essentials

3

BU 356Supply Chain Management

3

BU 482Research in Business

3

EN 330Public Relations

3

Other Required Courses: (3 credit hours)

MA 253/PS 253Statistics

3

MA 253: Woods Core math requirement