Digital Marketing Minor
18 credit hours
Required Digital Marketing Courses (18 credit hours)
| BU 251 | Principles of Marketing | 3 |
| BU 352 | Consumer Behavior | 3 |
| BU 353 | Digital Marketing Essentials | 3 |
| | |
| Choose Two | |
| BU 355 | Social Media | 3 |
| BU 358 | Search Engine Optimization | 3 |
| BU 453 | Marketing Analysis | 3 |
| BU 454 | Viral Growth | 3 |
| | |
| Choose One | |
| AD 157 | Digital Imaging | 3 |
| AD 300 | Digital Video and Audio Production | 3 |
| BU 359 | Email Marketing | 3 |