Digital Marketing Minor
18 credit hours
Required Digital Marketing Courses (18 credit hours)
| BU 251 | Principles of Marketing | 3 |
| BU 254 | Career Navigation and Exploration in Digital Marketing | 3 |
| BU 352 | Consumer Behavior | 3 |
| BU 353 | Digital Marketing Essentials | 3 |
| BU 355 | Social Media Marketing, Brand Awareness, and Engagement | 3 |
| Choose One | |
| AD 157 | Digital Imaging | 3 |
| AD 300 | Digital Video and Audio Production | 3 |
| BU 359 | Life Cycle and Email Marketing | 3 |